Host a group promo

Who can host, the five steps of the promo wizard, what each setting does, how drafts and publishing work, and what changes once the first author applies.

Last updated September 7, 20266 min read

Hosting a group promo means setting the rules once and letting other authors bring their books: you choose the type, the dates and the requirements, BookSparker builds the public page and collects the applications. This article walks the five steps of the wizard and what happens after you publish. Reviewing the applications that come in has its own article, managing applications to your promo.

What you need first

Hosting is part of the paid plans; anyone, including free members, can join. Create New Promo on the Group Promos page checks your plan before it opens the wizard and offers an upgrade if hosting is not included. You do not need a book of your own to host, though most hosts add one, and your own books are approved automatically.

The steps

12Dates & Contact345

Step 2 of 5

The five steps of the promo wizard with Dates and Contact active.

The wizard has five steps, and the bar at the top jumps to any of them. Next checks the current step and stays grey until it passes, with a tooltip listing exactly what is still missing. Everything you type is kept in your browser as you go, so closing the tab loses nothing on this device; Save Draft stores the promo on your account as well, and needs at least a title. A draft appears under My Group Promos with Continue Editing, and Delete Draft removes it for good.

Basic info

Promotion Type *

Lead Magnet Promotion

Cross-promote lead magnets to grow your list

Participants must use Email Signup landing pages

Sales Promotion

Coordinated sales campaign

Participants must use Universal Link landing pages

The Promotion Type choice, Lead Magnet selected, each with the landing page rule it imposes on participants.

The Promotion Type is the decision the rest depends on. Lead Magnet Promotion takes only books marked as lead magnets and Email Collection or Direct Download landing pages, so every participant grows their list. Sales Promotion takes only books that are not lead magnets and Universal Link pages, so every cover leads to a shop. Once the first author has applied the type is locked.

The title needs five characters and the description twenty; the description comes pre-filled with a standard request to share at least once and post on social media, which you can keep or rewrite. Languages default to your account's language. The Promotion Slug is the end of your public address after booksparker.com/promo/ and fills itself from the title until you edit it; after publishing, retitling never changes it. Book Categories set which genres the promo accepts, and applications from other genres are refused. Tick the private option to keep the promo off the Browse list, so only authors with the link can find it.

Dates and contact

The Contact Name is shown publicly as the organiser; your email never is. Two notification switches decide whether each application and each withdrawal emails you. Then come two date ranges: recruiting, when authors can apply, and the promotion itself. Recruiting may run into the promotion, so late joiners can still add books, but it must end on or before the promotion ends. By default participants share on any day of the promotion; tick the share window option to confine sharing to a range inside it, in which case recruiting must end before that window opens.

Recruitment and the promotion will run at the same time. New authors can still join after the promotion begins, up until the recruitment end date.

Timeline Summary

Recruiting Period:21 days
Promotion Period:14 days
Share Window:7 days
Total Duration:28 days
The Dates step with recruiting running a week into the promotion: the overlap note and the Timeline Summary that counts each period.

The Timeline Summary appears once all four dates are set and counts the days in each period; Total Duration runs from the first recruiting day to the last promotion day.

Promo landing page

This step shapes the public page your participants will send their readers to. The Banner Image is optional, up to 5 MB, best at 1200 by 350 pixels; anything taller than 500 pixels is scaled down. Pick a Color Theme, and optionally a heading of up to 100 characters and a subtitle of up to 300, otherwise the page uses your title and a line built from your genres. Three checkboxes show or hide the heading, the subtitle and the LIMITED TIME badge with its countdown; hide all three and the page is banner and books.

Promotion banner

Free Cosy Mysteries for Spring

Discover amazing Mystery novels from talented indie authors

LIMITED TIMEEnds in 6 days
The Lighthouse at Marrow Bay
Tea, Cake and Trouble
A Body in the Bluebells
The Vicar Who Knew Too Much
Murder at the Allotment
Death by Scone
The top of a public promo page as readers see it: banner, heading, the LIMITED TIME badge with its countdown, and the covers.

Requirements

Requirements tell applicants what you expect, and the form enforces the ones it can. Minimum List Size Required refuses lists below the number you set. Limited Spaces Available caps the number of participants, and the promo reads as full once it is reached. Two content rules, no explicit content and no suggestive covers, are on by default and become confirmation boxes on the application. Which books are allowed follows the promotion type and cannot be changed here. Maximum Books Per Author starts at two and can be anything from one to ten. A link to your own requirements page is optional and must start with http.

Moderation

Auto-approve qualifying applications is on by default: an application that passes your genre, size and performance checks is approved the moment it arrives, and you can silence the email for those. Block Flagged Authors, also on by default, keeps out authors BookSparker has flagged for spam or violations. Two performance settings look at an author's average clicks across past promos, by default at least 3 promos and 50 clicks: Block Low-Performing Authors refuses them, Moderate Low-Performing Authors lets them apply but holds the application for your review. With nothing enabled the summary shows a warning; leaving Block Flagged Authors on is the sensible minimum.

Publish and share

Publish Promo, on the last step, runs every check again and lists anything missing. On success the promo appears under My Group Promos, shows on the Browse list from its recruiting start date unless it is private, and gets a Public Page button. Drafts have no public page at all. Add your own books through Join Promo on the promo page, exactly as a participant would; they are approved at once, and Your Share Link on the same page gives you a tracking link to send to your list.

Editing a live promo

Edit, on the promo page, reopens the wizard. Until the first application arrives everything can change. After it, nine fields lock to protect the participants: the type, the languages, the slug, the categories and all four dates. Requirements and moderation still change, but only for authors who apply afterwards; those already in keep the rules they applied under, and the wizard says so. Delete Promo on a promo that is recruiting or running does not delete it: it cancels the promo, rejects pending applications and emails every participant. Only drafts are deleted outright.

Common questions

Why is Next greyed out?

The current step has something missing or invalid. Hover or tap the button and the tooltip lists each item, such as a description under twenty characters or a recruiting end after the promotion end.

Can I switch the promotion type later?

Only until the first author applies. After that it is locked, because every participant's book and landing page were chosen to fit it. Duplicate the promo to start a new one with the other type.

Why has my draft no public page?

Public pages exist only for published promos. Publish, then use Public Page under My Group Promos to see it.

What happens if I remove a running promo?

It is cancelled rather than deleted: pending applications are rejected, participants receive a cancellation email, and their tracking links stop working. The promo stays in your history.

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